Ever since Samantha Ravndahl announced at the end of last year, I knew I wanted to try whatever she released! We do not necessarily have the same makeup style; but, she is certainly one of my favourite youtubers and I think she knows makeup well and would release a great product!
I purchased everything myself
So, when Samantha put out her Auric brand reveal video, I was even more excited! You can see the thought that went in to the products, packaging, etc - this isn't just some influencer brand that is quickly thrown together to capitalize on. I can certainly see this being a lasting brand. Auric means Golden Together and the brand really focuses on inclusivity - their vision is "we believe in accepting, encouraging and promoting all different versions of beauty. That’s how we grow (and thrive) artistically and creatively."
